At Amaryllis Holdings, we are committed to nurturing and investing in Romania’s dynamic food industry. As a premier holding company, we specialize in identifying and supporting innovative food businesses that align with our core values of quality, sustainability, and growth.

Our Mission

Our mission is to cultivate outstanding food brands that elevate Romania’s culinary heritage. We believe in harnessing the power of:

Local Ingredients

Celebrating Romania’s rich natural resources.

Traditional Recipes

Preserving cultural authenticity.

Modern Innovation

Creating products that resonate with today’s consumers.

What We Do

Strategic Investments

We provide capital and strategic guidance to promising food companies, helping them scale operations and expand into new markets.

Collaborative Partnerships

Our approach is rooted in collaboration. We work hand-in-hand with the businesses in our portfolio, sharing expertise and resources to achieve mutual success.

Sustainable Practices

Sustainability is at the heart of our mission. We prioritize investments in companies that embrace eco-friendly practices and responsible sourcing.

why romania?

Romania stands out with its rich agricultural heritage and a rapidly growing food market, offering immense potential for innovation and development.

By investing in local businesses, we aim to:

Boost the Economy

Supporting local industries and creating value for the economy.

Deliver Quality

Providing consumers with high-quality, authentic products

Foster Innovation

Encouraging creative solutions and culinary excellence.

Our focus extends to high-growth segments of the food sector, including:

Capacity-Driven Companies

Businesses with the flexibility to scale operations and diversify product offerings.

Innovative Food & Beverage Sectors

Out-of-the-box concepts that redefine the market.

Food Technology

Companies at the intersection of food and innovation, transforming the way food is produced, distributed, and consumed.

Romania’s dynamic food landscape provides the perfect foundation for growth, blending tradition with cutting-edge innovation. At Amaryllis Holdings, we are proud to be part of this journey.

Why Partner with Amaryllis Holdings?

The food industry is one of the world’s most essential and impactful sectors. At Amaryllis Holdings, we excel in identifying opportunities hidden within financial reports and transforming them into actionable strategies.

With a proven track record, we empower asset-light companies to evolve into sustainable, asset-heavy enterprises by optimizing costs across balance sheets and profit & loss statements.

Moreover, our expertise extends to facilitating expansion into the EU and MENA markets, providing valuable guidance and strategic insights to help businesses tap into new opportunities and achieve long-term growth.

Partner with us to unlock the full potential of your business and navigate a path toward sustainability and success.

Why Choose Us?

Lowering Costs of Goods Sold (COGS)

Leveraging combined purchasing power
Grouping companies within shared food hubs in the same city

Reducing Operational Expenses (OPEX)

Implementation of solar rooftop systems
Investment in modern, cost-efficient equipment
Facility expansion

Export Support

Facilitating entry into the Middle East and EU markets, including Moldova, Hungary, Germany, and Poland

E-Commerce Solutions

Assistance with online sales and digital presence

Join Us on This Journey

Discover more about our portfolio, values, and vision for the future of the food industry in Romania by visiting our website. Together, we can drive innovation and sustainability while honoring the rich traditions of this sector.

Our Core Areas of Focus

Over the years, Amaryllis Holdings has established clear and effective investment criteria:

A minimum shareholding of 20%
Defined investment ranges per transaction
Avoidance of junk food, artificial flavorings, and colorings
A preference for organic, clean, and sustainable products
A focus on food and natural cosmetics

Our process is straightforward and transparent, beginning with initial meetings for detailed company analysis. Once aligned, we proceed with a concise 3-4 page term sheet. Upon agreement, we advance to financial and legal due diligence, followed by formal documentation.

Our Investment Approach

After successfully completing a transaction, we prioritize:

Scaling operations
Building and enhancing brand awareness
Scaling operations
Scaling operations

A key strength of our portfolio lies in the synergy between our group companies:

Cross-selling opportunities among subsidiaries
Joint purchase orders to reduce ingredient costs
Detailed analysis of every component in COGS and OPEX to optimize group efficiency

Partner with Amaryllis Holdings and be part of a growing network dedicated to reshaping the food industry through innovation, sustainability, and collaboration.

Team

Mohammad Hani Al Bakri

Chairman of the board

Dr. Raed M. Sarhan

General management

Investment committee

Mentor

Oana Ionescu

General management

AbdulKader Hani Al Bakri

Investment committee

Faris Zohair AlBakri

Investment committee

Danish Qadeer

Investment committee

Tudor Cioltea

Mentor

Marian Dobrilă

Mentor

Let’s Talk

Whether you're an established business looking for investment or a startup ready to scale, we would love to hear from you. Get in touch with us to explore how Amaryllis Holdings can help take your brand to new heights.

+40 753 414 737

contact@amaryllisholdings.com

Str. Nicolae Titulescu 7, Bârnova, Iași, Romania