NoMoMoo, founded by Ana, Elena and Nicu in 2018, specializes in producing vegan dairy alternatives such as cashew-based cheeses, butters, and its famous vegan foie gras. Inspired by Ana's experiences in places like Bali and Dubai, NoMoMoo promotes a sustainable, plant-based lifestyle for those seeking alternatives to traditional dairy. Their commitment to high-quality, ethical, and natural ingredients aligns with their values of sustainability and health. The brand emphasizes accessibility to non-dairy, eco-friendly foods for individuals avoiding dairy for health, ethical, or environmental reasons.

Amaryllis’ investment strategy for Earthlings Gourmet S.R.L. focuses on building a vegan hub in Bucharest. The strategy involves scaling production to meet increasing demand, enhancing brand visibility through targeted marketing campaigns, and expanding distribution through retail partnerships and online platforms. Further investments in product innovation, including new plant-based alternatives, will align with consumer preferences. Sustainability initiatives, like eco-friendly packaging, will strengthen the brand’s appeal to environmentally-conscious consumers.