JooyRidez Adventures S.R.L. is a company based in Bârnova, Iași County, Romania. It offers a unique and exciting way to explore nature by providing electric bike tours, which transform every ride into a novel and challenging experience. JooyRidez combines outdoor adventure with eco-friendly travel, focusing on sustainability and the joy of discovering nature in an active way. The company stands out by using electric bikes to enhance accessibility, making nature exploration available to a broader audience.

Their approach aligns with the growing trend of eco-tourism and sustainable outdoor activities. By leveraging technology, JooyRidez provides an accessible, energy-efficient alternative to traditional biking, which makes it easier for people of all fitness levels to enjoy nature's beauty. The company is also involved in promoting a healthier lifestyle and supports local tourism by offering a novel experience that connects people to the natural environment.

Amaryllis invested in JooyRidez S.R.L. by recognizing the growing potential of the eco-tourism and sustainable travel market. The company’s unique offering of electric bike tours aligns with current trends in eco-friendly travel, providing a green alternative to traditional tourism experiences. To accelerate growth, Amaryllis has supported the expansion of JooyRidez’s fleet and tour offerings, enhancing customer satisfaction and expanding the brand’s reach. Partnerships with local tourism operators and resorts have been established to increase visibility and attract more visitors.

Investment in innovative technology, such as user-friendly booking apps and virtual tour options, has been prioritized to streamline operations and engage a broader audience. In addition, regional expansion is a key focus, with seasonal packages and unique tour experiences aimed at increasing sales and brand recognition. By aligning with Amaryllis’ commitment to sustainability, JooyRidez is set to strengthen its leadership in the eco-tourism sector and expand its market presence across Europe.